{"id":35555,"date":"2024-04-30T15:01:11","date_gmt":"2024-04-30T19:01:11","guid":{"rendered":"https:\/\/www.gtt.net\/?post_type=white-papers&#038;p=35555"},"modified":"2025-07-11T15:14:30","modified_gmt":"2025-07-11T19:14:30","slug":"how-retailers-are-capturing-customer-mindshare-by-making-technology-work-for-them","status":"publish","type":"white-papers","link":"https:\/\/www.gtt.net\/resources\/white-papers\/how-retailers-are-capturing-customer-mindshare-by-making-technology-work-for-them\/","title":{"rendered":"How Retailers are Capturing Customer Mindshare by Making Technology Work for Them"},"content":{"rendered":"<h2>Making Omnichannel Work From Storefront to Network Core<\/h2>\n<h4>Retail leaders are under pressure to adapt but tech alone won\u2019t close the customer experience gap.<\/h4>\n<p>Online and in-store experiences are no longer separate. Customers expect them to work together\u2014every time. From mobile point-of-sale to virtual try-ons, every interaction depends on a secure, high-performing network that\u2019s reliable at scale.<\/p>\n<p>But most retail IT teams are already stretched thin. Limited headcount, fragmented tools and fast-changing customer expectations are making it harder to deliver. Retailers have the vision but without the right infrastructure, the experience breaks down before it begins.<\/p>\n<p><em>How Retailers Are Capturing Customer Mindshare by Making Technology Work for Them<\/em> explores how modern retailers are aligning technology strategy with business outcomes\u2014from the floor of the store to the foundation of the network.<\/p>\n<h2>What You\u2019ll Learn<\/h2>\n<ul>\n<li>What\u2019s driving omnichannel urgency and what\u2019s holding retailers back<\/li>\n<li>Where SD-WAN, SaaS and secure networking enable revenue-driving initiatives like point-of-sale (POS) modernization with dynamic mirrors and real-time personalization, couponing, and delivery of add-on purchase suggestions<\/li>\n<li>How in-store data gathering using technologies like AR, IoT and customer analytics rely on more than just applications\u2014they rely on connected infrastructure to compile and create meaning from the data points.<\/li>\n<li>Why more retailers are turning to managed service providers to close technology staffing gaps, and simplify operations<\/li>\n<li>How GTT helps retail organizations turn technology investments into revenue by positively impacting the customer experience without overloading internal teams<\/li>\n<\/ul>\n<p><a href=\"#download-resource\">Download the white paper<\/a> to find out how retailers are making omnichannel strategies executable by aligning digital ambition with in-store realities, infrastructure readiness, and managed expertise.<\/p>\n<h3>For Leaders Managing What the Customer Sees and What They Don\u2019t<\/h3>\n<p>Retail infrastructure is growing more complex by the day, but headcount isn\u2019t increasing at the same rate. That gap is where operational and technology may become a risk and customer friction tends to creep in.<\/p>\n<p>This white paper unpacks how leading retailers are staying ahead by simplifying what\u2019s behind the scenes: the infrastructure, visibility and service layer that powers everything from POS to personalization.<\/p>\n<p>It also connects tech performance to business outcomes. From longer in-store dwell times to real-time responsiveness, customer experience starts where the shopper engages\u2014and it\u2019s only as strong as the systems you\u2019ve built to support it.<\/p>\n<h3>Download the White Paper<\/h3>\n<p><a href=\"#download-resource\">Get your copy of <em>How Retailers Are Capturing Customer Mindshare by Making Technology Work for Them<\/em>.<\/a><\/p>\n<p>See how leading retailers are improving uptime, protecting customer data, and simplifying operations with infrastructure designed to support the full customer journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Providing an omnichannel experience for shoppers is imperative for successful retailing. From an online store presence to a simplified check-out process using in-store mobile point-of-sales devices, retailers are investing in new ways to keep customers engaged and happy.<\/p>\n","protected":false},"author":6,"featured_media":35560,"parent":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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